The closest GoHighLevel alternatives by buyer type
The best GoHighLevel alternative depends on what you are buying it for: HubSpot or Zoho CRM if you want a free CRM, Keap if you are one small business that wants CRM plus automation, Vendasta if you are an agency reselling to local businesses, Jobber if you run a trade, and Follow Up Boss if you run a real estate team.
GoHighLevel starts at $97 per month on its Starter plan, as read on 3 October 2026, with unlimited users and contacts and phone, text and email usage billed on top. Most alternatives charge per user instead, so the cheaper option changes with team size. The full cost breakdown covers those extras.
Entry prices for eleven GoHighLevel competitors
| Option | Entry price | Best at | One limitation |
|---|---|---|---|
| HubSpot | Free tools for up to 2 users | A no-cost CRM with marketing and sales tools | Free tier capped at 2 users and 1,000 contacts |
| Zoho CRM | Free for 3 users; Standard $14 per user per month billed annually ($20 monthly) | Low per-user cost and a permanent free edition | Calling relies on third-party telephony integrations |
| Salesforce Starter Suite | $25 per user per month | A CRM you can grow into | Pro Suite is $100 per user per month on an annual contract |
| Keap | From $299 per month billed monthly, 2 users included | CRM plus automation sold as one plan | Extra users $39 per month each; $299 early termination fee on annual contracts |
| ClickFunnels | Launch $97 per month ($81 billed annually) | Sales funnels and checkout for selling offers online | Funnel-first, not a phone and text lead-response tool |
| Kartra | Essentials $59 per month ($52 billed annually) | Solo creators selling courses and memberships | No agency sub-account model shown on its pricing page |
| Vendasta | $0 subscription with a $99 per month minimum of wholesale products | Agencies reselling white-label products to local businesses | Monthly spend minimums and per-seat charges |
| Jobber | Core $29 per month billed annually, 1 user ($49 with no commitment) | Quoting, scheduling, invoicing and payment for home service jobs | Two-way SMS starts on Grow; pipeline is on Plus or a paid add-on |
| Follow Up Boss | Grow $69 per user per month ($58 billed annually) | Lead intake and follow-up for real estate teams | Calling is a $39 per user add-on on Grow |
| Twenty | Free to self-host; cloud Pro $9 per user per month | An open source CRM you can run on your own servers | A CRM only; you supply hosting and phone tools |
| Mautic | Free to download and self-host | Open source marketing automation and email | Not a sales pipeline or phone system |
Free alternatives to GoHighLevel: HubSpot and Zoho CRM
GoHighLevel has no free plan, only a 14-day trial. Two mainstream CRMs have a permanent free tier. HubSpot's free tools cover up to 2 users and 1,000 contacts. Zoho CRM's Free edition covers 3 users, with workflow rules and one web-to-lead form per module; mass email and sales forecasting need a paid edition.
Neither free tier includes a built-in phone number that texts back a missed caller. If that job is why you looked at GoHighLevel, read the missed call text back page first.
Open source alternatives: Twenty and Mautic
There is no open source edition of GoHighLevel. The nearest open source route is to combine two tools. Twenty describes itself as an open source CRM whose core you can self-host for free; its hosted plans are $9 per user per month for Pro and $19 per user per month for Organization, as read on 3 October 2026. Mautic is open source marketing automation with a campaign builder and email, free to self-host.
The trade-off is work. You run the servers, updates and message providers yourself, and nothing ties the two tools together out of the box. This suits a business with a developer on hand. It does not suit an owner who wants one login working by next week.
Where GoHighLevel still fits, and where it does not
GoHighLevel fits best when several people need access and you want calls, texts, forms, calendars and a pipeline in one place. A five-person team on Salesforce Starter Suite pays $125 per month, and on Follow Up Boss Grow $345 per month before the calling add-on.
It fits less well in three cases. A one or two person business that only needs a contact list can use HubSpot or Zoho CRM for free. A trade that needs job scheduling and invoicing is better served by Jobber. A company that needs deep customization should look at Salesforce.
Which alternative to pick
- Solo operator or two-person office: HubSpot free tools or Zoho CRM Free.
- Single small business wanting CRM and automation in one plan: Keap, if $299 per month is acceptable.
- Marketing agency with client accounts: Vendasta, or stay with GoHighLevel's Unlimited plan at $297 per month for unlimited sub-accounts.
- Home service trade: Jobber.
- Real estate team: Follow Up Boss.
- Course or funnel seller: ClickFunnels or Kartra.
- Team with a developer that wants to own its data: Twenty plus Mautic.
Prices here were read on 3 October 2026 and can change. Check the vendor's pricing page before you commit.
Sources used for this page
The facts above come from the pages below, read on 3 October 2026. We have not used these products hands-on. Prices and terms change, so confirm them on the vendor's site before you buy.
- HighLevel pricing — Vendor pricing page · gohighlevel.com · checked 2026-10-03
- HubSpot CRM pricing — Vendor pricing page · hubspot.com · checked 2026-10-03
- Zoho CRM edition comparison — Vendor pricing page · zoho.com · checked 2026-10-03
- Salesforce small business pricing — Vendor pricing page · salesforce.com · checked 2026-10-03
- Keap pricing — Vendor pricing page · keap.com · checked 2026-10-03
- ClickFunnels pricing — Vendor pricing page · clickfunnels.com · checked 2026-10-03
- Kartra pricing — Vendor pricing page · kartra.com · checked 2026-10-03
- Vendasta pricing — Vendor pricing page · vendasta.com · checked 2026-10-03
- Jobber pricing — Vendor pricing page · getjobber.com · checked 2026-10-03
- Follow Up Boss pricing — Vendor pricing page · followupboss.com · checked 2026-10-03
- Twenty CRM pricing — Vendor pricing page · twenty.com · checked 2026-10-03
- Mautic open source marketing automation — Vendor product page · mautic.org · checked 2026-10-03