GoHighLevel vs Kajabi: prices, limits and which to pick

GoHighLevel vs Kajabi: the short answer

Pick Kajabi to sell products and run a community under a 30-day money-back guarantee, and GoHighLevel (also written HighLevel) for leads, calls and texts. On monthly billing, as read on 4 October 2026, GoHighLevel Starter is $97 a month and Kajabi Basic is $179 a month; GoHighLevel lists unlimited contacts and users, Kajabi 2,500 contacts and 2 admin users.

A buyer gets a 14-day free trial of GoHighLevel on any plan, per the pricing page; its product pages say a credit card is needed to begin, and billing starts automatically when the trial ends.

Entry plans on the same billing basis

GoHighLevel's annual figure is a yearly total, while Kajabi's is a monthly rate on annual billing, so the two are not in the same unit.

Where GoHighLevel is the better buy: leads that call and text

GoHighLevel lists unlimited contacts and users on every plan and 3 sub-accounts on Starter, each one client account or one location. Its Phone System, on all plan levels, carries Missed Call Text Back, a feature that texts a caller whose call goes unanswered.

Usage is billed on top of the plan from a prepaid wallet, so calls, texts and email are not in the plan price. GoHighLevel also has Courses, for building and selling online learning, and Communities, with channels and posts, and the pricing page lists both with its core features. Websites are multi-page sites built inside a sub-account, on the same builder as funnels.

Where Kajabi is the better buy: products, a website and a community

Kajabi Basic stops at 5 products, 1 website, 1 community, 2,500 contacts and 2 admin users. Kajabi describes itself as one place to build, market, sell and deliver an expert's work, with email, landing pages, checkout, automation and analytics. It says it takes no revenue share as a platform, and card processing through Kajabi Payments carries a fee.

Every Kajabi plan has a 30-day money-back guarantee, as Kajabi words it, and Kajabi's own advice is that Basic is the right plan for someone who has not sold anything yet. Its trial takes a card; canceling before the end date means no charge, and some features, such as bulk contact import, stay locked until a paid plan starts.

Kajabi's help center says its free trial lasts 14 days at most, while a pop-up on its home page offers a 30-day trial, so we quote 14 days.

Which one to pick, by what you sell

A service business or agency that needs leads, calls and texts in one account should pick GoHighLevel: Starter is $97 a month, billed monthly, and Unlimited, $297 a month, billed monthly, removes the 3 sub-account limit. A creator who sells products, runs a community and wants a 30-day money-back guarantee should pick Kajabi.

GoHighLevel has no money-back guarantee, since its Terms make all fees non-refundable. See GoHighLevel vs ClickFunnels for the funnel seller's view, GoHighLevel alternatives for more rivals and GoHighLevel pricing for the usage bill.