GoHighLevel vs ClickFunnels: prices, limits and which one fits

GoHighLevel vs ClickFunnels: the short answer

GoHighLevel (also written HighLevel) and ClickFunnels both start at $97 a month on monthly billing, as read on 4 October 2026, and the entry plans differ in who can log in, how many contacts fit and whether money comes back. GoHighLevel Starter has unlimited users and contacts; ClickFunnels Launch has 2 team members, 10K contacts and a 30-day money-back guarantee.

GoHighLevel's 14-day free trial runs on any plan, per its pricing page, and its CRM page says the card is auto-charged when the trial ends unless you cancel.

Entry plans side by side on the same billing basis

A sub-account is one client account or one location, which ClickFunnels calls a workspace.

ClickFunnels shows its annual plan as a monthly rate, while GoHighLevel shows a yearly total equal to ten monthly payments.

What GoHighLevel lists: a phone system, text back and client sub-accounts

HighLevel's Phone System lets an agency or sub-account buy phone numbers, send and receive texts and make or receive calls inside the platform, and it is on all plan levels. Missed Call Text Back, a feature that automatically texts a caller whose call is missed, runs on it.

Starter includes 3 sub-accounts, and usage is billed on top of the plan from a prepaid wallet.

What ClickFunnels lists: email volume in the plan and a money-back guarantee

Launch lists 50K emails a month, 3 courses and 5 custom domains, and ClickFunnels says it provides tools for sales funnels, websites and landing pages. Its home page lists SMS and 2-way messaging among its CRM tools.

The limit on the GoHighLevel side: it charges phone, text and email usage on top of the Starter plan, and its Terms make all fees non-refundable. ClickFunnels words its 30-day guarantee as canceling the account in that window without penalties or fees.

Which to pick for an agency, a local business or a funnel seller

An agency with more than 5 clients should pick GoHighLevel Unlimited, $297 a month, billed monthly: it has unlimited sub-accounts, where Launch has 1 workspace and Scale, $197 a month on the same basis, has 5. A local service business that answers calls and texts should pick GoHighLevel Starter for unlimited users and the Phone System.

A seller whose business is funnels should pick ClickFunnels for the 30-day money-back guarantee and 50K emails a month inside the plan. GoHighLevel's website and funnel builder starts a funnel blank, from a template or with Funnel AI, its AI-assisted option. Its home page lists order forms, upsells and downsells, and split testing is for funnel pages, not websites.

HighLevel's help center has a ClickFunnels migration guide that lists seven things to move: courses and products, payment integrations, forms, websites and funnels, store funnels, email marketing and contacts. Online stores are rebuilt, not moved.

See ClickFunnels alternatives for more rivals, GoHighLevel pricing for the full bill and GoHighLevel free trial for the card terms.