HubSpot alternatives: five options for small businesses

HubSpot alternatives: the short answer

The five HubSpot alternatives here are GoHighLevel (also written HighLevel), ActiveCampaign, Keap, ClickFunnels and Salesforce, and GoHighLevel Starter is $97 a month, billed monthly, as read on 4 October 2026. Of the five, GoHighLevel's trial runs 14 days on any plan; its product pages ask for a credit card and say the plan bills when the trial ends unless you cancel.

• GoHighLevel lists unlimited users and contacts on one flat plan.
• ActiveCampaign lists email automation, with 1 user on Starter.
• Keap lists one starting price with required implementation services.
• ClickFunnels lists funnels, websites and landing pages.
• Salesforce lists a per-user CRM with its price on the vendor's page.

Five alternatives and their entry prices

HubSpot's free tools cover up to 2 users and its Starter plan sells users as seats, so count the seats you need before comparing.

GoHighLevel: unlimited users on a flat plan

GoHighLevel lists unlimited contacts and users on every plan, subject to its fair use policy, and Starter includes 3 sub-accounts, each one client account or business location. Texts, calls and email are billed from a prepaid wallet on top of the plan.

The core feature list names CRM and pipelines, workflow automation, booking calendars, email and SMS marketing, websites and funnels, and online reputation management. A pipeline is a set of stages that deals move through.

For a team leaving HubSpot, HighLevel's help center describes a HubSpot importer that supports contacts, deals, companies, custom properties, pipelines, stages, emails, notes and tasks. GoHighLevel vs HubSpot sets the two side by side.

ActiveCampaign and Keap: email automation and a serviced CRM

ActiveCampaign describes Starter as personalized email marketing campaigns. Its price starts at $15 a month, billed annually at the entry contact tier; monthly billing was not read. Starter has 1 user and 5 actions per automation, Plus is the first plan listed with unlimited actions, and pipelines are sold as an add-on.

SMS is a separate channel in its plan builder. ActiveCampaign's trial is 14 days with no credit card, and the page offers results in 30 days or your money back.

Keap starts at $299 a month, billed monthly, with 2 user licenses and implementation services its page calls required: a business mapping session, done-for-you automations, templates, data import and migration services. Keap's free trial needs no card. Keap vs HubSpot puts those two head to head.

ClickFunnels and Salesforce: funnels and a per-user CRM

ClickFunnels says it helps businesses build sales funnels, websites and landing pages; a funnel is a flow of pages for lead capture, booking or sales. Launch is $97 a month, or $81 a month billed annually, with 1 workspace (sub-account), 2 team members and 10K contacts, and a 30-day money-back guarantee that ClickFunnels words as cancellation in that window with no penalties or fees. Its Workflows automate emails, tags, course access and tasks.

Salesforce's price is on the vendor's page and is set per user. Most Salesforce products use annual contracts, and its Starter Suite lists email nurture campaigns, lead scoring, sales flows and lead routing, with transaction fees. Sales Cloud has a free 30-day trial with no credit card.

When staying on HubSpot's free tools is the right call

Stay on HubSpot's free tools when one or two people use the CRM and the contact list stays at or below 1,000. The tools cost $0 and, per HubSpot, never expire, and they include contact management, deal pipelines, CRM import, a reporting dashboard and a chatbot builder that can book meetings.

Past 2 users or 1,000 contacts, pick by the job. GoHighLevel suits a larger team that wants unlimited users on one plan. ActiveCampaign suits email-first follow-up with a 14-day trial and no credit card. Keap suits a business that wants implementation services. Salesforce suits a buyer who wants a per-user CRM with a 30-day trial. For a wider field than these five, see best all-in-one CRM.